Transmedia Campaign

For: Massey University – Love Your Coast

Love Your Coast is a New Zealand project to back the community to keep our beaches clean. Working collaboratively with Samii Curley, we created a trans-media campaign to promote and facilitate local beach clean ups. We wanted to motivate locals to join the beach cleanup while also making everyone aware of the issue. Cleaning the beach is an obvious solution to an obvious problem. Our media communicates this in a friendly, yet obvious way. A no bullshit approach for your typical kiwi.