Image and Identity

For:  Massey University – AT&T

Be is a strategic recommendation for international company AT&T, if they were to enter the New Zealand telecommunication market.

Be reinvents what it means to be a telecommunications company. By acquiring ticketek and bringing together the digital and physical world, Be is the go to for connecting with your friends, whether it's by using a device or attending an event.

This project was a collaboration between myself, Hannah McLachlan, Ben Grave, and Bree Atherfold.