Perfect.

A Creative Conference

For: Massey University – The Designer's Institute of New Zealand (DINZ)

Perfect. is a creative conference exploring the concept of perfection in design.  My project concludes that it is the process to perfection that determines how we perceive it. I explore this idea through the visual metaphor of golden eggs. For one, the golden egg is the perfect ideal, while for others it is the process of cracking these eggs to achieve a greater outcome that is what’s truly perfect. This was a project as part of my studies at Massey University.