Wholestory

Standardised Communication System

For: Massey University – Future Fashion Industry

Wholestory is a standardised communication system that normalises conscious consumption of fashion.

This system takes a leap from food to fashion. It’s social design applies ethical movements, including nutritional labelling, to a fashion context. Mandatory transparency enables consumers to make informed decisions at the point of purchase. Wholestory proposes consumer education around ecological and ethical fashion practices could affect what producers produce and consumers consume.