Week 5, Friday class

Switching Brief

Today I switched briefs and joined my new team - Ashleigh and Sophie. The brief is focused around changing peoples perception on taking a break. Their project last time was focused on working professionals taking a lunch break but at this new stage we're not sure if thats too focused when the audience and context can be much wider - we may need to look into this. The whole class was spent doing rapid ideation. It was great to get any and all ideas out there. We just kept saying no idea was a bad idea and kept rolling with it. Hopefully we've struck gold and can develop something further.